What is a digital brochure?

A digital brochure (also called an online brochure or interactive brochure) is the web version of a printed brochure. Readers flip through it in the browser, click on products, phone numbers, and email addresses, and watch embedded videos, all without downloading a file.

Brochures are usually short and visual, which makes them ideal for the flipbook format: the page-turning effect keeps the feel of print, while the links turn every page into a starting point for a sale or an inquiry.

How to create a digital brochure

  1. Design your brochure as usual in InDesign, Illustrator, Canva, Affinity, or Word, and export it as a PDF. A bi-fold or tri-fold layout works best when exported as single pages in reading order.
  2. Upload the PDF to Instant Flipbook. The conversion takes about a minute, and links in your PDF are detected automatically.
  3. Add interactivity. Use the link editor to make products, prices, and calls to action clickable, add a YouTube or Vimeo video, and set the background and colors to match your brand.
  4. Publish it where your customers are. Upload the files to your website, embed the brochure on a landing page, or link to it from emails, social posts, and printed QR codes.

Where businesses use digital brochures

  • Sales and B2B — product and service brochures that sales reps can send as a link instead of a heavy attachment.
  • Travel and hospitality — travel brochures, resort guides, and tour programs with links to booking pages.
  • Education — school and university prospectuses, course guides, and open day brochures.
  • Events and trade shows — exhibitor brochures and programs, plus an offline copy on a laptop or USB stick for the stand.
  • Healthcare and services — patient information, service overviews, and price lists that are easy to update.

Why a flipbook beats a PDF attachment

Large PDF attachments get stuck in spam filters, are awkward to read on a phone, and give you no idea whether anyone opened them. A digital brochure is a link: it loads instantly, works on any screen size, and, because it is hosted on your website, shows up in your own Google Analytics with page views and traffic sources.

Your brochure, on your domain

Instant Flipbook is built for businesses and agencies that want to own their content. After purchase you download the complete HTML5 flipbook and host it on your own website or your client's. There is no platform branding, no watermark, no competitor content next to your brochure, and no subscription that takes your brochure offline when you stop paying.

Updating a brochure is just as simple: convert the new PDF and replace the files in the same folder, so the link you already shared keeps working.

For agencies

Designing brochures for clients? Offer the digital brochure as an extra deliverable. The output is fully white-label, so you can deliver it under your own name and charge your client for it, while you pay a one-time fee per flipbook. See pricing.